What a joke: The BYU Finals Survival Kit
I just got an email from the BYU Student Alumni Association which addressed me as "Dear Parent" and asked me to buy a BYU Finals Survival Kit for "[my] student".
It costs $30 and includes the following:
- BYU Mug
- BYU Message Magnets
- BYU Pencil
- Chocolate Bar
- Fresh Fruit
- Fruit Juice
- Skittles or Starbursts
- Kellogg's Pop-Tarts
- Cheese and Crackers
- Granola Bar
- Hot Chocolate
- Fleece Blanket (only included in the first 300 orders)
Now, I really don't understand why I'm on the alumni list seeing as how I've got a year and a half to graduate. And even if was already an alumni I probably wouldn't have children at BYU yet.
But that's not my point. My point is that this "kit" is retarded. Who would pay $30 for this?
Actually--come to think of it--that's not my point either. My point is that while this kit may be a dumb idea, it's the thinking behind selling it that's really troublesome. Why would BYU choose to spam it's alumni with this stuff?
To my understanding, the whole idea with alumni relations is to build good relationships with former students so that they'll feel more inclined to donate money to the university when you choose to kindly ask them for it. Using spam email to hit them up for their $30 in exchange for your cruddy Finals Survival Kit is not the way to go about doing this.
There. I feel all better now.